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Choc-o-bloc

Brand Identity Brief

Packaging Mockups, Logo Creation, Branding

Digital Design, Editorial Design, Illustrator

May 2025

This project was undertaking and creating a brand identity for a chocolate bar company. Utilising a bold typography blocky San-serif type and creating a packaging that matches the ‘bloc’ of the name.

All the assets were created in Illustrator, and then further edited and curated for a range of mockups including multiple flavours such as ‘Strawberries & Cream’ or ‘Brisk Mint’ and incorporating colour palettes as well as minimal pattern designs to differentiate between flavours.